One of the questions I was asked quite recently was "is social media helpful or harmful in raising awareness?". Now, obviously I want to jump right in and say that it's nothing but helpful; after all, 90% of what I do right now is via social media.
The truth is it's very much a mixture. On one hand, it's incredibly useful, you can make a lot of valuable connections, and the ISS is the limit with who you can reach. On the other hand however...there are trolls hiding around every corner of the internet. No matter what you're doing, how hard you're working, how good the message you're trying to spread is...there will always be someone waiting to tear you down.
Thankfully, I've yet to come across someone who wants to interfere with what I'm doing. I don't doubt that there are people interfering behind closed doors. It's something I live with every day, whether I'm doing photography for a friend, lending a hand to a charity, or working to spread awareness of mental health, there's someone out there trying to sabotage it all. That's something I've been living with since I was 16, and I've learnt to plough on regardless.
At the end of the day, if someone wants to make life hard for me while I'm doing this, for whatever reason, it says more about them than it does about me. The same goes for everyone who's being trolled or sabotaged.
It's important to remember that you're a good person doing good things and that the other person...well, they're the kind of people that need the most help. They're the kind of people who will benefit from better mental health services or reduced stigma. Because a large part of what drives these people is loneliness, jealousy, or just not feeling "good enough".
So keep doing your thing. They'll absorb the message you're pushing in their own time, and when they do they'll be better people for it.